Adapt or Die
Winning the Battle for Team Buy-In
Thursday, January 15
8:00 AM PT / 10:00 AM CT / 11:00 AM ET
- Why top performers resist change and how to flip them into your biggest advocates alone.
- How to build a coalition of supporters before you ever announce a change so you're not fighting alone.
- The training mistakes that guarantee failure and the simple shifts that guarantee adoption.
Meet Your Speakers
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Lex Mason
President, Weathermatic
The driving force behind contractor-focused strategy and explosive growth at Weathermatic since 2015. Lex Mason has progressed through various sales leadership roles within the Company. Instrumental in the development of sales and marketing strategy focused on landscape manufacturing contractors.
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Mark Sedgely
CEO, Granum
Mark is an accomplished SaaS executive passionate about building companies and cultures that serve teams, customers, and communities with purpose. Over the last 20 years, he has founded and scaled software companies, stepped in as CEO to lead through founder transitions, and successfully executed nine acquisitions.
SmartLink by Weathermatic is an intuitive irrigation management solution that helps you improve productivity and efficiency through better water management, helping you deliver superior landscaping results across all your sites.


